Public Relations Executive (Development & Tech sector) (Start ASAP)

Qualifications & Skills-

• A Post Graduate qualification in Business Administration or a professional qualification in the field of public relations/ marketing communication or advertising.

•S/he must be able to evaluate and edit the work of an assistant account executive and interns. S/he must have an intricate level of understanding of the account, its business, products, markets, personnel, outside influencers, etc.

•S/he must also have a solid grasp of all basic public relations tools, and how they affect the client. The account executive must also have solid research, writing, and editing skills, and the ability to continue developing media contacts/relationships.

•S/he is expected to have a fundamental understanding of media outreach assignments and apply experience and initiative in developing appropriate media strategies.

Minimum of 6 months to 1 year of experience in public relations managing clients in the development/social impact & Technology space.

Role Specifications-

Executive

• Writing in a persuasive manner

• Written translation skills

• Ability to craft a formal email to clients

• Ability to draft basic press releases, Q&A documents, briefing documents.

Building relationships with influencers

• Ability to gain professional trust from clients.

• Ability to recognize who key influencers are in the media sphere.

• Ability to pitch a story angle to media.

• Ability to give a status update and present a simple idea at client meetings.

• Active participation in brainstorms.

• Have a point of view!

Operations

• Manage a list of vendors appropriate for the task.

• Ability to know how to manage vendors and follow up with multiple stakeholders including negotiations.

• RSVP management

• Note taking during meetings.

• Ability to keep to deadlines with quality output.

• Responsible for keeping the team and clients abreast of deadlines and progress.

Turning data into insights

• Ability to accurately translate and create media monitoring documents.

• Conduct accurate media monitoring, research.

• Interpreting data into follow-up actions.

Digital

• Awareness of the basic digital platforms – Facebook, Twitter, etc.

• Ability to conduct online monitoring.

• Ability to create/ develop digital content